Protective Packaging Limited employees have to submit a blog on a regular basis so I thought I’d write a few notes explaining why and what a blog is, as not everybody has an idea on why we submit them and post on our website and quite understand how much it can influence a company’s profile.
Blogs have been around for about 10 years. The word stands for ’web log’ and they’re effectively online diaries. Anyone can set one up, that’s the easy part. Thinking of something interesting to say each time you blog is the tricky bit
Once the blog has been set up you can simply publish information, upload your pictures and videos, whatever you want to do. You’ll get the option of allowing people to comment or not (whichever is your preference). When the blog is created all you have to do is write your entry, hit “publish” and it’s live. It’s really as simple as that.
A well written company blog allows you to give a personality and voice to your business and brand. It’s a way to communicate with consumers in a more informal setting and encourage consumer feedback and conversation.
Blogs are a great place to quickly post company news and updates. A structured press/marketing release can take anywhere from a few hours to a few days to get distributed and picked up by consumers. With the use of RSS and pinging, blogs allow you to announces the news immediately.
Over time, your blog could be deemed as a credible source of information for anyone looking for information about your industry and is a good way to establish connections with other members of your industry and prospective customers.
In a recent survey 1 out of 2 companies will use a blog as a marketing tool by the end of 2012. Will your company be one of them?